Aerospace & AAM Marketing Playbook Published for B2B Operators Press Services

Off The Ground Marketing Launches Aerospace Practice With Open B2B Playbook for eVTOL and Defense

Brisbane, United States - October 22, 2026 / Off The Ground Marketing /

Off The Ground Marketing, a Brisbane-based aviation marketing agency, has formalised its Aerospace and Advanced Air Mobility practice and published an open B2B playbook aimed at OEMs, Tier 1 and Tier 2 suppliers, defense contractors, and pre-revenue eVTOL startups navigating procurement-driven markets.

The playbook, available at Off The Ground Marketing's aerospace B2B marketing playbook, addresses regulatory and compliance constraints that shape marketing decisions in aerospace and defense contexts, including ITAR, EAR, and CMMC requirements. The document is structured as a reference for enterprise B2B lead generation teams and marketing leads at organisations where procurement cycles, committee-based buying, and regulatory obligations govern how suppliers and vendors communicate with potential customers.

Procurement Reality and Compliance-Aware Positioning

The playbook outlines account-based marketing frameworks calibrated for OEM and supplier relationships, where purchasing authority is distributed across engineering, procurement, legal, and executive stakeholders rather than concentrated in a single buyer. It also covers pre-revenue investor communications for eVTOL and urban air mobility programmes, including sequencing around vertiport infrastructure milestones and certification events - two inflection points that carry material weight with institutional investors and strategic partners assessing program credibility.

"Aerospace and defense buyers respond to certification context and procurement reality," said Joey Pehrson, commercial helicopter pilot and Grade 2 flight instructor leading the Aerospace and Advanced Air Mobility practice at Off The Ground Marketing. "When a program hits an FAA or EASA certification milestone, or a supplier achieves CMMC compliance, those are the signals that move procurement conversations forward. The marketing content that performs in these markets reflects that sequence - it does not lead with adjectives."

Staged eVTOL Launch Path and Defense Contractor Marketing

A dedicated section of the playbook addresses the staged communications strategy relevant to eVTOL marketing, covering the period from pre-revenue development through type certification and initial commercial operations. The framework accounts for the distinct audiences active at each phase - venture and strategic investors in early stages, followed by airport and vertiport operators, regulatory bodies, and eventual commercial customers as certification progresses. For defense contractor marketing, the playbook identifies how ITAR and EAR constraints limit certain digital distribution and content syndication approaches that are standard in other B2B verticals, and recommends alternatives consistent with those obligations.

The Aerospace and Advanced Air Mobility practice expands the agency's formal service structure beyond its existing coverage of flight schools, charter and Part 135 operators, aircraft management, drone and UAV operators, and MRO providers. The practice page is accessible at Off The Ground Marketing's aerospace marketing services.

Aviation Operator Background

Pehrson's active flying background informs the practice's positioning in a sector where operational credibility carries weight with technical buyers. The playbook's framing of buyer behaviour - particularly the emphasis on certification milestones and procurement committee dynamics - reflects the operational context that distinguishes aerospace and defense marketing from broader industrial B2B categories. For an aerospace marketing agency working across both commercial aviation and advanced air mobility, the gap between regulatory timelines and commercial go-to-market planning is a consistent challenge the playbook is designed to address.

About Off The Ground Marketing

Off The Ground Marketing is a specialist aviation marketing agency based in Brisbane, Australia, whose leadership actively flies. The agency serves flight schools, charter and Part 135 operators, aircraft management companies, drone and UAV operators, MRO providers, and aerospace and advanced air mobility organisations with B2B and commercial marketing programmes.

Learn more at Off The Ground Marketing