New Name, Same Flame As Blaze Urban Living Announces Rebrand to FlatIrons Fire

After more than a decade of providing homeowners, builders, architects, and designers with exceptional fireplaces, fire pits, and outdoor living products, Blaze Urban Living is proud to announce it is rebranding as FlatIrons Fire. This new name reflects the company’s growth, its broader vision, and its ongoing commitment to transforming living spaces into warm, inviting retreats.

“We have always believed that the right fire feature can completely change the way people experience their home,” said Bob Kahn, owner and CEO of FlatIrons Fire in Denver. “Our new name represents more than just a fresh look—it’s about our dedication to bringing customers even more curated options, premium products, and industry-leading service.”

A New Name with the Same Passion

FlatIrons Fire will continue to provide the same high-quality fireplaces, stoves, outdoor fire pits, grills, and accessories that customers have come to rely on. The company’s team of fire and design experts remains committed to making the process seamless for every customer—whether it’s helping homeowners find the perfect fireplace for their living room or supporting architects and designers with complete project solutions.

"Changing the name to FlatIrons Fire allows the company to better express the scope of what we do,” explained Bob Kahn. “We’re not just selling products; we’re helping people create spaces that reflect their lifestyle and bring them joy. This evolution makes it easier for customers to connect with our vision.”

What Customers Can Expect From The New Brand

The rebrand comes with several exciting improvements designed to elevate the customer experience:

• Expanded Product Selection: A more diverse, carefully curated collection of fireplaces, fire pits, and patio heaters, offering even more design options.

• Enhanced Customer Service: A continued focus on personalized guidance, ensuring that every customer has an expert by their side from start to finish.

• Fresh Online Experience: A redesigned website (FlatironsFire.com) that makes it easier than ever to browse products, access resources, and find inspiration.

“Our customers have always been at the heart of everything we do,” said Bob Kahn. “This rebrand gives us the opportunity to serve them even better—with more options, streamlined service, and a stronger connection to what our brand stands for.”

FlatIrons Fire is More Than Just Fireplaces

FlatIrons Fire’s mission goes beyond selling fireplaces and other home products. The company believes that fire features have the power to transform homes into havens, creating spaces where families and friends can connect and make memories.

“Your home is a reflection of your lifestyle,” said Bob Kahn owner of FlatIrons Fire Denver. “Our goal is to bring warmth, style, and relaxation to your living spaces. FlatIrons Fire is about helping you create a sanctuary you’re proud of.”

About Flatirons Fire

Formerly Blaze Urban Living, FlatIrons Fire is now a premier provider of fireplaces, fire pits, patio heaters, and other curated home-enhancing products. With a reputation for exceptional quality and customer service, the company has served homeowners, builders, architects, and designers across the country for more than 10 years.

With this official name change to FlatIrons Fire, the company looks to position itself as the top brand for luxury fireplaces throughout the county and expand with multiple showrooms in several states.

For more information, visit the new Denver website at https://www.denver.flatironsfire.com and connect with us online. We offer both in-person estimates at your local home, or nationwide shipping on fireplaces.

Contact Information:

Flat Irons Fire

5353 N. Bannock St
Denver, CO 80216
United States

Bob Kahn
(303) 296-3823
https://www.denver.flatironsfire.com