DENVER, Colo., May 20, 2025 (247marketnews.com)- Edible Garden (NASDAQ:EDBL) launches its new Kick. Sports Nutrition product line on Amazon. This marks a major step in the company’s strategic expansion into the “Better for You” consumer products space under its Farm to Formula innovation platform.
To support this high-impact product launch, Edible Garden partnered with Pirawna, an Amazon Verified Partner and e-commerce growth agency that manages over $500 million in Amazon revenue.
Jim Kras, CEO of Edible Garden, stated, “Kick. Sports Nutrition is the right product at the right time. In a market saturated with artificial additives and hard-to-pronounce ingredients, Kick. stands out by offering clean-label, functional formulas designed to fuel peak performance—without the unnecessary fillers. Created to meet the evolving demands of today’s athletes, Kick. delivers natural, better-for-you products at an accessible price point. We are launching plant-based and whey protein powders, with plans to expand into a full line of pre-workout, post-workout, and hydration products, all carefully formulated to support performance, recovery, and overall wellness. As we continue to scale, we remain committed to expanding both our CEA-grown produce and our innovative packaged goods portfolio through trusted partners and powerful platforms like Amazon and Pirawna.”
Strategic Timing in a Rapidly Growing Market
The global sports nutrition market is projected to nearly double, growing from $54.8 billion in 2023 to $103.3 billion by 2032, according to the IMARC Group. This surge is fueled by increased consumer focus on health, wellness, and active lifestyles. Edible Garden’s entry with Kick. comes at an opportune time to meet demand for high-quality, accessible, and performance-driven nutrition products.
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