Tilray Brands, Inc. (TLRY) is expanding its craft spirits portfolio with the launch of “Mountain Shot”, a new elixir from Breckenridge Distillery.
Unveiled today, Mountain Shot blends whiskey and malt-based varieties with maitake mushrooms from Japan, offering consumers a distinct infusion of rich chocolate notes and refreshing mint. The drink, crafted at 69 proof in its whiskey-based form and 30 proof for its malt-based variant, is available now across select U.S. markets in multiple sizes.
Breckenridge Distillery is recognized with numerous international awards and is a wholly owned subsidiary of Tilray Brands. The launch reflects Tilray’s ongoing diversification strategy, positioning the company beyond cannabis into adjacent high-growth consumer categories.
The post Tilray’s Breckenridge Distillery Debuts “Mountain Shot”, A Mushroom-Infused Whiskey Innovation appeared first on PRISM MarketView.
