Vision Marine Technologies Inc. (NASDAQ: VMAR) revealed today that it is developing Project Pelagos, an advanced artificial intelligence (AI)-powered customer intelligence and revenue operations platform designed to enhance sales execution and customer experience across its Nautical Ventures retail network. The initiative marks a major step in the company’s efforts to integrate AI into its retail operations and support scalable growth. (PR Newswire)
Harnessing AI to Transform Marine Retail
Project Pelagos is being built on an enterprise-class customer relationship management (CRM) foundation and enhanced with a proprietary AI and data orchestration layer. Its purpose is to unify previously fragmented systems — including sales tools, dealer-management software, communications platforms, and service records — into a cohesive customer intelligence engine that supports better decision-making across the Nautical Ventures network.
The platform will analyze engagement patterns from customer inquiries, listings, communications, and service interactions to surface intent signals, prioritize opportunities, and improve workflow coordination. This enables users to reduce noise from disconnected data sources while preserving human judgment in areas where it matters most.
Improving Sales & Service Consistency
According to Diego Conti, General Sales Manager at Nautical Ventures, traditional retail systems often leave teams manually interpreting customer behavior from disparate sources — a problem Pelagos is tailored to solve. “Project Pelagos is being built with AI at its core to surface intent, reduce noise, and support more consistent decision-making across teams,” he said, emphasizing that the platform aims to strengthen execution and coordination across both sales and aftersales operations.
By increasing operational visibility and workflow alignment, Project Pelagos seeks to deliver a more coherent and responsive customer experience across the Nautical Ventures retail footprint.
Supporting a Vertically Integrated Retail Strategy
The initiative fits squarely within Vision Marine’s broader strategy of combining electric marine technology with its Nautical Ventures dealership network to create a vertically integrated retail and service ecosystem. This includes sales of boats and marine products, aftersales service, customer support, and now — enhanced data-driven customer intelligence.
Vision Marine acquired Nautical Ventures in 2025, bringing multiple dealership locations in Florida under its umbrella, giving the company direct access to one of North America’s most active boating markets. The Project Pelagos initiative represents a further evolution of this strategy by embedding AI capabilities into the network’s operational infrastructure.
Planned Rollout and Execution
Project Pelagos is currently in active development, with a phased rollout planned across Nautical Ventures’ sales and customer success operations during 2026. The platform is intended to enhance how the retail network identifies and pursues opportunities, allocates follow-up resources, and aligns internal processes — all while scaling customer engagement capabilities efficiently as the company grows.
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